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What Is Decision Intelligence?

What Is Decision Intelligence?

August 05, 2022
Decision-making intelligence uses AI and compiled data to improve a business's decision-making processes. The data and predictive models let you make quicker and more accurate business decisions. Instead of making choices based on gut feelings, decision intelligence allows you to optimize plans through valuable insights.

Gartner, an information technology company, solidified the definition of decision intelligence. The Gartner decision intelligence definition describes it as multiple decision-making processes coming together. Overall, decision intelligence helps companies make choices more effectively, accurately and quickly.

Decision intelligence consists of multiple components, including:

These factors combine to create actionable business recommendations. Decision intelligence can analyze past decisions and predict how new choices might affect the company in the long term. It collects holistic data across all the business domains within a company. Because the methods and approaches streamlines data analysis, decision-making also becomes less expensive for businesses.

Many decision intelligence platforms also use feedback loops for continuous improvement. The platform compares the original recommendation to the company's ultimate decision. After time has passed and companies can view the impact of their choice, the loop analyzes the effectiveness of their recommendations. It passes on feedback to the rest of the systems so that it can improve future decisions (thru reverse ETL approaches, information gathered here could also help with feeding back into the business domains to further enrich information during intake). In other words, decision intelligence helps you continuously adapt decision models and processes for company improvement.

Why Companies Are Harnessing the Power of Decision Intelligence

With the hundreds of decisions that businesses face annually, investing in strategies to ensure financial success is crucial. 

Decision intelligence continues to grow in popularity among businesses due to its effectiveness. With its implementation, you can improve your organization's outcomes while also providing richer experience to your consumers. It's a cost-effective and precise strategy for decision-making improvement.

Some of the other benefits of decision intelligence include:

How Do Decision Models Work?

Companies often use decision-making models to simplify selection processes and help every team member feel included. These models provide helpful steps and guidelines for making decisions. Decision intelligence incorporates each of these decision models and uses them to optimize workflow and company choices. For example, common decision models include:

However, these four decision-making models each have limitations due to biases and other external factors. Decision intelligence platforms allow you to look objectively at the entire situation and compare your decision against current company data.

Instead of typical decision models, decision intelligence models use a five-step sequence:

Using decision intelligence instead of human-based decision models reduces the chance of biases hindering a correct decision.

Who Can Benefit From Decision Intelligence?

A wide variety of industries implement decision intelligence to bring upon process efficiencies and cut back on decision cycle times. A few industries to list -

Applications of Decision Intelligence

Depending on your company's needs, you can use decision intelligence in many aspects of the production process. Here are some examples:

How to Get Started With Decision Intelligence

Integrating decision intelligence is a beneficial choice that offers companies numerous advantages, from quicker decision-making to deeper analysis. Decision intelligence engineering can seem complex to those unfamiliar with the process. However, companies interested in decision intelligence will find it easier to get started if they follow the tips below. 

1. Make Sure Data Ecosystem Is Already in Place

For a decision intelligence platform to work efficiently, it needs to integrate into an existing data architecture. 

A data lakehouse allows for efficient data management practices that allows companies to access and update existing data in one place. Using AI and other automation methods helps them manage company information. The platform ingests current data and use AI to understand company data. By centralizing your data, you can uncover insights for efficiency improvement.

2. Have a Specific Focus in Place Beforehand

Try to have a specific plan for your implementation. With all the strategies that decision intelligence can offer, it can be overwhelming to try everything at once. It's best to take things one step at a time. A precise focus keeps you from overwhelming your team — you can introduce the concept in detail and ensure your team's understanding. Since decision intelligence is constantly changing to accommodate your needs better, you can take important updates and changes one at a time.

It's often best to start with the issue that first made you consider adopting decision intelligence. Many companies begin with processes that are well-defined with many examples. That way, you can gauge how well you've introduced the concept. For example, if you want to improve product pricing, you can start with a project focusing on that component. Solving a single project first allows you to try the implementation process before taking on more extensive implementations later.

3. Invest in Good AI and Make Sure It Works

Artificial intelligence in decision-making is fundamental for the technology to work properly. AI is a central component of decision intelligence, as it needs to use the output from your AI systems to function correctly. It's essential to invest in high-quality AI systems. Many companies have AI learning machine models that match their specific goals. 

Whether you plan on using your current setup or investing in new software, be sure to use tested and recommended types. Additionally, ensure that your team members are adequately trained in working with your AI systems. The benefits of a decision intelligence platform depend on being able to interpret the AI readings. Having trained employees for AI helps you maximize the benefits of decision intelligence. 

4. Utilize New Data and Avoid Biased Data

One of the advantages of decision intelligence is its ability to give unbiased recommendations. If you use old or biased data while working with decision intelligence, that inaccuracy might affect your decisions. Data analytics relies on precise measurements and your company needs accuracy to improve future products.

One way to ensure you have new data is by using data reporting and analytics software. Platforms like RightData's Analytics Hub can ensure you make strong decisions that help you meet your business goals. The Analytics Hub provides in-depth reports on company data year-round. It allows you to track customer behavior, seasonal trends and other crucial aspects of business maintenance. You can make the best decisions for your company with timely and precise data. 

Harness the Power of Decision Intelligence With Dextrus From RightData

At RightData, we understand the importance of decision intelligence and offer various software product development solutions. One of our highlights is our Dextrus platform, which specializes in centralizing and analyzing company data. Dextrus lets you integrate decision intelligence software into your company easily. 

Some of Dextrus's features include:

Our Dextrus platform uses a comprehensive approach to sort and analyze your company statistics. In turn, you can make strong choices about future product lines, hiring decisions or whatever else you require. 

Contact RightData Today

Decision intelligence continues to grow in popularity for companies across the globe, as making well-informed choices is crucial for company health and future profits. Installing a decision intelligence platform could be just what your company needs. You can process massive amounts of data with sophisticated tools, getting deeper insight into your internal processes. 

RightData strives to empower organizations to accelerate data transformation. Our self-service and accessible tools allow companies to transform existing data practices. If you're seeking a decision intelligence platform, consider RightData's Dextrus. With Dextrus, you can use a cloud-based platform to enhance your data methods. 

To get started with Dextrus, book a free demo today. You can also feel free to contact us with any questions.